NCERT Solutions for Class 7 Civics Chapter 6 – Understanding Media | media and democracy | Understanding Media | Understanding media and democracy |yash singhal edu tech world.
Fill in the blanks.
i. Television has enabled us to think of ourselves as members of a larger global world.
ii. Most of the cartoons that we see on television are mostly from Japan or the United States.
iii. It is important that the information given by media should be balanced.
iv. Khabar Lahriya newspaper is run by eight Dalit women in Chitrakoot district in Uttar Pradesh.
True/False
i. The technology that mass media uses keeps changing.
True
ii. An independent media means that government should control and influence its coverage of news.
False
iii. Since TV time costs so much money, only those programmes that can attract the maximum number of viewers are shown.
True
iv. The print media offers a large variety of information to suit the tastes of different readers.
True
Answer the following questions :
Q1. Give some examples of print media.
Ans. Newspapers and Magazines
Q2. Give some examples of mass media.
Ans. TV, Radio and Newspaper
Q3. Give some examples of electronic media.
Ans. TV and Radio
Q4. How do you think television influences us?
Ans. It shapes our views of the world, our beliefs, attitudes and values.
Q5. Name the word that is often used to collectively refer to the radio, TV, newspapers, Internet and several other forms of communication.
Ans. This word is ‘media’.
Q6. Why do you think newspapers are called print media?
Ans. Newspapers are called print media because they are in printed form.
Q7. Give examples of local media.
Ans. Community Radio, Documentary Films, Local newspaper like ‘Khabar Lahriya’
Q8. What is broadcast?
Ans. Broadcast is used to refer to a TV or radio programme that is widely transmitted.
Q9. What is censorship?
Ans. This refers to the powers that government has to disallow media from publishing or showing certain stories.
Q10. Why we need to analyse the news?
Ans. The ‘factual information’ that a news report provides is often not complete and can be one-sided. We, therefore, need to analyse the news.
Q11. Mention one way in which mass media earns money.
Ans. One way in which the mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.
Q12. Why are some advertisements shown repeatedly on the television screen?
Ans. Advertisements are repeated in the hope that people will go out and buy what is advertised.
Q13. What is a balanced report?
Ans. A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.
Q14. What does media's close relationship with business often mean?
Ans. Nowadays, media’s close relationship with business often means that a balanced report is difficult to come by.
Q15. How much does it cost to advertise on a news channel?
Ans. The cost to advertise on a news channel varies from Rs 500 to Rs 8,000 per 10 seconds depending on the popularity of the channel.
Q16. Why it is important to know both sides of the story?
Ans. It is important to know both sides of the story because it is on the basis of the information that the media provides that we take action as citizens.
Q17. What do you found most useful about internet?
Ans. We always get the latest information on internet as we can read latest news and gain knowledge about the latest products within minutes of their release.
Ans.
Media sometimes focus on only one side of the story because:
· Media’s continual need for money and its links to advertising means that it becomes difficult for media to be reporting against people who give them advertisements.
· They believe this makes the story interesting.
· They often do this to increase public support for an issue.
Q19. What do you mean by ‘public protest’?
Ans. When a large number of people come together and openly state their opposition to some issue is termed as public protest. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done.
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